Jake Paul announces investment in Endeavor, despite feud with Dana White

Today, Jake Paul and partner, Geoffrey Woo, have announced they have made an investment in Endeavor, the UFC’s parent company, despite his feud with Dana White.

The news might come as a bleak surprise to UFC President, Dana White, as himself and Jake Paul have been locked into many wars of words this past year, with Jake Paul making claims about White using drugs, and White claiming Paul uses PED’s.

Paul has been campaigning for UFC fighter pay to be dramatically increased, as well as the prodigious promotion providing fighter healthcare.

Jake Paul said during his announcement: “I’ve invested in EDR (UFC) stock with my partner Geoffrey Woo to focus on UFC’s ESG standards relating to fighters. We believe EDR can drive long-term economic value by increasing fighter pay and providing them healthcare.”

Partner, Geoffrey Woo, believes Jake Paul has ‘lead the way in changing the business of combat sports by not just talking about it, but being about it.’ Despite Woo’s beliefs, Jake Paul’s history of demands to Dana White have not changed the pay structure of the UFC, and his demands have so far fallen on deaf ears, with the two hoping their investment will change that.

On New Years Day, Jake Paul proposed an offer to Dana White, and this offer consisted of demands such as; increasing fighter pay, guaranteeing UFC fighters 50% of annual revenues and provide long term healthcare for fighters, all with the stipulation that Paul would retire from boxing and sign a 1 fight deal with the UFC to fight Jorge Masvidal.

The deal was rejected with Dana firing back at Paul, saying: “If you think you can do it better than we do, knock yourself out, go start your own business (promotion).”

Jake Paul’s announcement concluded with him reaching out to Engine No.1, an impact investment group purpose-built to create long-term value by driving positive impact through active ownership, asking them to partner on this ‘endeavor’.